With the workflows, you can personalize your sales funnel and create custom flows tailored to your needs. You can send cold emails, notifications, update prospects in bulk, push changes into the integrated apps, etc. All of that can be done automatically, based on the conditions you set.

Watch a short video tutorial on how to connect your email account and send your first email using a workflow (start with 1:05 to skip the beginning and go directly to the workflows).


Create a new workflow flow

  1. Open the Workflows page and click the + New workflow button to start.

  2. Choose one of our templates or create a new workflow by clicking the Start from scratch button.

Email sending settings

You can find your outbound settings in the workflow's Enrollment/Disenrollment box under the Conversations tab.

Default sending address

The default sending address is the sender of all emails in the workflow. You can choose a particular user to be the sender or the Prospect's owner.

Sending time

Select the time zone for the workflow, days of the week, and the needed time slot for sending emails. More info on the sending time settings.

Enrollment strategy

Select how you want to add prospects, organizations, or deals to your workflow: manually or automatically.

Read more about the enrollment strategy here.

You can edit your enrollment strategy from the workflow page too.

Steps of the workflow

To add a new step, click on a + button, and choose the needed option from the panel on the right.

Building Blocks

These steps are used between the action steps.

  • Delay - add a delay between your emails, notifications, tasks, etc.

  • Conditions - split the further steps based on the conditions (e.g., send one email if the prospect clicked on a link from an email, and another one if they didn't).

  • Go to step - move prospects to another step in this workflow.

  • Review queue - hold prospects/organizations/deals from the next step to manually review them.


  • Email - emails to your prospects.


  • Internal email - email notifications to yourself or your teammates.

  • Internal SMS - text messages to yourself or your teammates.

  • Slack - send a message to the connected Slack account.


  • Create task - to-do items.

  • Add note - create an internal note on the prospect's, organization's, or deal's panel.

  • Create deal

  • Update fields - change prospect's, organization's, or deal's info, add to a new list, etc.

  • Enroll in workflow - use this step to move prospects into another workflow.

Disenrollment Strategy

Switch to the Disenrollment tab of the workflow to set up your exit strategy.

Prospect, organizations, and deals automatically exit workflow when they went through all available steps. They can also automatically exit the workflow when at least one of the selected exit triggers happens (prospect replied, email hard bounces, etc.).

More info on how to remove prospects, organizations, and deals from workflows.

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