What are the variables?

Each field in a contact's profile corresponds to a unique variable, which looks like a snippet of text wrapped in special characters looking like this: {{example}}. When you insert a variable into your email, we'll replace the tag with the content stored in the corresponding contact field.

For example, to include your contacts' email addresses in your email, you would place the {{contact_email}} variable in your content where you want your contact's email address to appear. When your contact receives the email, they'll see their own email address where the variable was placed.


"Hi {{contact_firstname}},

Do you guys at {{contact_organization_name}} struggle with sales workflow? If so, I could share a few ideas with you."

How to insert variables?

When writing content for an email, just click on the #Variables button and choose the data you wish to insert. The variable will be inserted on your cursor position.

Note: You can also use variables in the subject of your emails.

Default values

A variable only works correctly when there is data in the field it's associated with. For your most commonly used variable, be sure to input default values that will be displayed if the contact doesn't have any data in a certain field.

To specify a default value for a variable use this format:

{{variable | default: 'default value here'}}

For example, you could set the default value for the first name variable to "there" Then, when you use "Hi {{contact_firstname | default: 'there'}}!," in an email, contacts whose first name is blank will see "Hi there!"

If you don't set a default value and the field is empty, your contact will see a blank space.

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