86% of the worldwide email traffic is spam. In response to that, spam filters and anti-spam organizations have become harder to fool. This is why you, as a cold emailer, might have a hard time reaching your contact's inbox 100% of the time.
But it doesn't mean it's not possible or – at the very least – that you can't reach most of them. You just need to know how to overcome the hurdles of the spam filters.
In other words, deliverability is your likeliness to reach your contact's mailbox. Read about our tips & tricks to increase email deliverability.